A fresh year is a great time to reset your marketing. You do not need a complex strategy or a huge budget to see movement. You need focus, a clear weekly rhythm, and a handful of channels that work together. This 90‑day plan gives you a simple structure across your website, SEO, Google Ads, and social media so you can generate leads without burning time.
Use it as a do‑it‑yourself roadmap. Or hand it to us and we will run it as your outsourced marketing department, keep the pace, and report progress every two weeks.
How this plan works
Time frame: 13 weeks, grouped into three 4‑week sprints plus a final review week.
Focus: quick website fixes, essential SEO pages and content, low‑waste PPC tests, and a realistic social calendar.
Cadence: one core task per channel each week, short stand‑ups, and a simple scorecard you can print.
If you are local and want help setting the plan up, our team supports SMEs across County Durham with practical delivery, including digital marketing agency Durham services.
Weeks 1–4: Foundation and quick wins
Website
* Clarify your hero: who you help, what you do, outcome, and a single action, for example, call, book, or request a quote.
* Shorten your forms to name, phone, email, and brief note. *Add click‑to‑call on mobile.
* Improve speed with image compression, caching, and tidy plugins. Aim for a fast, clean homepage.
* Set up analytics, conversions, and call tracking.
SEO
* Map keywords to pages. Create or refine core service pages and one location page if you serve a local area.
* Write unique title tags and meta descriptions, avoid stuffing.
* Fix obvious technical issues, broken links, and mobile problems.
Google Ads
* Choose 1–2 service themes to test, not everything at once.
* Build tight ad groups with a small set of exact and phrase match terms, add negatives from day one.
* Set a capped daily budget, enable call and sitelink extensions, and send clicks to the most relevant page.
* Verify conversion tracking before you launch.
Social media
* Pick 2 platforms at most.
* Define three post types you can repeat, for example, tips, behind the scenes, customer stories.
* Batch 2 weeks of posts and schedule. Keep copy short, add a clear action.
Weekly checklist
* 60-minute review, traffic, calls, form fills, cost per lead, best post.
* Action two fixes that support conversions, for example, move a CTA, add a trust logo.
Weeks 5–8: Build momentum
Website and CRO
* Create one focused landing page per ad theme with proof points near the main button.
* Add FAQs to reduce objections and link to policies where relevant.
SEO content
* Publish two helpful posts that answer common questions your buyers ask. Aim for 700 to 1,000 words and include a short call to action at the end.
* Add internal links between related pages to help users and search engines.
Google Ads optimisation
* Pause search terms that waste spend. Expand your negative list weekly.
* Test one new ad and one new headline per ad group. Do not change everything at once.
* Consider a remarketing audience if you have enough site traffic.
Social rhythm
* Repeat your three post types and add one short video or carousel per fortnight.
* Engage for 10 minutes after each post, reply, like, and save useful comments.
Measurement
* Start tracking lead, source, and quality. Note which channel drives calls that actually book.
Weeks 9–12: Scale what works
Website
* Nudge winning elements site‑wide, for example, clearer benefit line under the hero, repeating the main CTA after key sections.
* Add a short testimonial strip if you have permission.
SEO and local search
* Add one more service or location page if it fits your offer.
* Refresh your Google Business Profile with new photos, services, and a short post.
Google Ads
* Shift budget to the best ad groups and the best locations. * Keep the total budget steady while you improve the return.
* Test a simple call‑only or lead‑form extension to catch mobile prospects who want to talk now.
Social media
* Run a light offer or event post and pin it for a week.
* Collect one customer quote and repurpose it as an image and story.
Week 13: Review and reset
- Compare your scorecard from Week 1 to now, traffic, calls, form fills, cost per lead, and close rate.
Keep winners, trim what did not move the needle, and set goals for the next 90 days.
Decide whether to continue in-house or hand over ongoing delivery to a partner.
If you want structured help to run this cadence every quarter, our ongoing support works like a practical marketing department. We plan, execute, and report, so you can focus on operations while your pipeline grows.
A simple printable scorecard
Create and print this list and tick it weekly.
* Leads this week, calls, forms
* Cost per lead, if running ads
* Top source this week
* Website speed OK, yes or no
* One CRO change shipped
* One SEO task shipped
* One ad optimisation shipped
* Two social posts published
* Reviews requested, yes or no
Add a notes box for wins, blocks, and actions.
Your common questions, answered
What is the best strategy for lead generation? The best strategy is a mix of intent and nurture.
Use Google Ads for high-intent searches that match your services, send clicks to focused landing pages, and follow up fast.
In parallel, build search visibility for your core services and locations, publish helpful content that answers real questions, and keep a steady social presence that builds trust.
Measure call quality and form completion, not just clicks.
What are digital marketing types and examples?
Key types include search engine optimisation, for example, service and location pages; pay-per-click, for example, Google Ads with call extensions; social media, for example, a weekly mix of tips and customer stories; content marketing, for example, how-to guides and FAQs; and email, for example, a monthly update with an offer.
Which digital marketing is best for beginners? Start with your website basics, a fast site with clear actions, then local SEO and one small Google Ads test on your most profitable service. Keep social simple with two posts a week. This plan keeps workload low and learning high.
Can I do digital marketing for my own business? Yes. This 90‑day framework is built for owner operators. Keep tasks small, review weekly, and use templates. If you get busy, you can outsource parts of it withoutlosing the thread.
Is it worth paying for digital marketing? If you value time, yes, provided there is clear scope, tracking, and reporting. A good partner will protect your budget, focus on measurable outcomes, and show what is working. If you are local and need a hand, explore our seo services in Durham to lift your visibility in search.
Do digital marketers work from home? Many do, especially in roles like PPC management, content, and social media. What matters is process and communication. We run regular check-ins, shared scorecards, and activity logs so you always know what is happening.
Where we fit in
We act as your practical marketing partner. We can set up your website fixes, map keywords, and manage a lean
Google advertising campaign. Run your social calendar, and bring everything into one clear report. You get a steady cadence, fewer wasted hours, and a pipeline you can trust.
Summary
A 90‑day plan works because it is short enough to stay focused and long enough to deliver results. Clean up your website, publish the essential pages, run a tight PPC test with tracking in place, and stick to a simple social rhythm. Review weekly with a printable scorecard and scale what works in Weeks 9 to 12. If you want the same structure without the strain, we can run it with you as your outsourced marketing department and keep the momentum going all year.
